Service Point 1 reflects a value system built upon channels of community interaction, offering select individuals the opportunity to engage with product, concept and process through garment and installation. The M-65, a timeless menswear staple loaded with meaning and history, provided a vehicle to exhibit and explore A-COLD-WALL*’s focus on fabrication, material property, uniformity & reductive function.

The first instalment of Service Point 1 exhibited the iconic M-65 jacket, presented in seven unique deadstock fabrics provided directly by world-renowned Italian mills, cut and then stitched and finished in London.

Sharing process, information, context and product collectively with a global fold of tight knit individuals. Channelling the value systems of open-source behaviour formed the rationale of Service Point 1. 75 M65 jackets were gifted to select participants at no cost, trading time and conversation as a commodity.

Open-source as a philosophy brings forth conscious brand values that have the capacity to directly enhance interaction between individual and brand. Hardware packages, inclusive of buckles, diamond badges and zip pullers enabled individuals the opportunity to access brand intellectual property.